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Vela

A quietly luxurious storefront for a Tokyo-based menswear label.

Client
Vela Apparel
Year
2025
Category
E-commerce
Services
Design, Website Development, SEO
Link
vela.studio
Vela

2.1×

Conversion rate

+34%

Average order value

0.8s

Largest Contentful Paint

The brief

Vela'sVela'spreviouspreviousstorefrontstorefrontlookedlookedlikelikeeveryeveryShopifyShopifytemplate.template.WeWerebuiltrebuiltititasasaaslow,slow,deliberate,deliberate,photography-drivenphotography-drivenexperienceexperience——andandthetheconversionconversionrateratedoubled.doubled.

Challenge

Premium price point, premium product, and a digital store that didn't reflect either.

Approach

Custom storefront on Next.js + Shopify, a paced editorial layout, and a checkout we obsessively performance-tuned.

Outcome

Conversion rate up 2.1×. AOV up 34%. Time-on-site doubled.

Vela screenshot 1
Vela screenshot 2
Vela screenshot 3

Previous

Northwind

Next

Halo

Now booking · Q3 2026

Let's build
something rare.

We take on a handful of new partnerships each quarter. If you're building something ambitious, we'd love to hear about it.

Start a conversation
hello@pertech.studio